Redesign strikes back At the core of a rebrand and redesign there must be an idea. Without it, everything falls apart. It is the glue. "Mus…

Redesign strikes back At the core of a rebrand and redesign there must be an idea. Without it, everything falls apart. It is the glue. "Music is the beating heart of life." Deezer formulated it beautifully, Koto visualized it beautifully. The studio writes that they immediately thought about a dynamic identity system; judging by the case they posted, it worked. Admiring the case What I like: ✦ As it is heard, so it is written. As they formulated the mission, so they visualized it. Here is the heart, do you feel the beat? ✦ The brand is connected to the product. Their custom, accented Deezer Sans is used everywhere. From section headings to playlist cover design. ✦ Icons in the style of the font. And they sprouted everywhere ✦ I really like this thing here: a "living" branded mini-player. It is a pity there is no system this alive inside the product. Yes, work on living UI is many times harder than identity. I dream of doing this 🌚