Seryozha Tomilov

The most personal conversation about design

Guest on Design Community

A long conversation about design, creative work, and building product experiences through the lens of Yandex Music.

On the designer's experience

Thoughts on growth

Visiting the Beeline design team. I share my experience and we talk about what designers should pay attention to today, in the summer of 2022.

Figma Meetup Moscow

Designing the design process

I walk around the stage nicely and explain how I turned design sprint ideas into something more practical.

Designing yourself

Function and aesthetics in a designer's appearance

I sit nicely in a conversation with Andrey Los and Nastya Mironova. We reflect on our relationships with images in the digital and physical worlds. Inside the conversation: a dynamic concept of personalities, fashion souls, and designers' mimicry.

33 Words About Design

We filmed it and reworked it ourselves

A documentary study of design in Russia. Given our maturity at the time, we talk about simple things in a complicated way.

Visual media in the age of platforms

Online during the Covid years

At a time when everyone thought platforms would kill creative self-expression, I tried to inspire people toward new accomplishments.

Bang Bang Education

Visiting Natasha Klimchuk. A conversation in front of a black circle

Why it matters to travel to conferences in other countries. Communication and love. Noise and the promise that a dream can come true. Why we need to ignite curiosity in people and be a knight protecting the human in design.

Yandex School of Design

2016, and most of the ideas still hold up. A classic

1. How to bring an idea or a design mockup to life and test whether it works without expensive development. Also: how product thinking changes when a designer starts making prototypes.
2. How to choose a prototyping tool and test an interface hypothesis with minimal time and effort.
3. What excellent animation is made of: its components, purpose, and product function. Visual perception physiology, interaction feel, iOS and Android animation, and tools.

Yandex School of Design

Best watched at 2x speed

There is an initial product idea. How do you understand whether it is worth pursuing? You need to answer two questions: who is it for, and why do they need it? To do that, you find representatives of the assumed audience and learn what tasks they solve and what they value. Then you evaluate the audience and choose its most promising segment. The initial idea is expanded around the interests of that segment. The scheme is: idea -> customer profiles -> market segment choice.

Subbotnik for designers

I managed designers before it became a separate profession

How management methods like Scrum can be useful in design. How to establish collaboration between designers and adjacent teams. And why sometimes it is useful to take everything apart and remake it.