YaMusic rebranding A star's concert does not start exactly at the appointed time. The waiting time, anticipation, languor - an important pa…

YaMusic rebranding A star's concert does not start exactly at the appointed time. The waiting time, anticipation, languor - an important part of the sensations received. Enough languor, let us move to sensations. First sensation: what a symbol related to Kinopoisk they found! Second sensation: Bold! I love when it is bold. The mass of the service name pushes the parent into the shadows. Ideas have sprouted that one can search for oneself beyond the parent garden. If only you knew how many complaints I got for Zen's accentuation. You do not observe the foundations! Where boundaries are pushed, new meanings, new benefits are found. You see a cool solution and think: damn, why did I not come up with this idea! Familiar? Judging by the interview, the growth driver for YaM is new people who have not used any streaming. Interesting. The market capacity is large; one can keep searching for keys to people. "My Wave" now opens three times more favorite artists than a person would search for new musicians independently." Looking at how strongly YaM pushes the line of discovering new names on social networks, this is their growth driver. Core idea: "That very music." A flash, neurons happily ripple, the track being listened to goes into the collection. Everything is connected. Creatives are directly connected to the flash. Aesthetically - not my cup of tea. But the business is not mine either 🌚 How are the brand proposition and the product connected? Bending fingers: Content design with that very font. Finished bending fingers. The whole message is directed outward. All the boldness is outside the product itself. Inside, what is noticeable: swiping the player to switch tracks. Zvuk has the same mechanic. I do not understand why it is needed. Usually music plays in the background; to switch a track, we pick up the locked phone - there are controls there. BTW this useless thing in YaM is made more visibly. A Safari UI pattern onto another surface 🤔 With such a bold rebrand, one wants more boldness from the product. Will we reinvent the player? As Apple drew the iPod into the iPhone in 2007, nothing has changed for 13 years Screenshot for memory: A funny neighborhood of symbols. Thanks to Merdan for posting the Zoom recording of the sacrament of the idea's formation