And one of the ideas that seemed crazy, bold, and fresh captured us fairly quickly. We prototyped it quite simply: made a sticker in Telegr…

And one of the ideas that seemed crazy, bold, and fresh captured us fairly quickly. We prototyped it quite simply: made a sticker in Telegram and started sending it to each other. The result was a dinner conversation: - Listen, this is just insane - And it works - It really works Reacting to content, both posts and comments, not only with emotions but also with virtual currency. Receiving 1 ruble as a gift works stronger than a heart. It is an almost tangible reward. "Money is a strong emotion."