So how much should a landing page cost? At one time at Yandex they thought the cost should tend toward zero. Yeah, right. You have a landin…

So how much should a landing page cost? At one time at Yandex they thought the cost should tend toward zero. Yeah, right. You have a landing page builder with customization nailed shut. The marketer launches as many versions as they consider necessary, chooses the most "performing" one. On paper everything is beautiful. But in reality? People skip intros on Netflix series into which millions of resources and talent have been invested. Why would they pay attention to your little craft assembled from sticks and digging sticks? From three meters away from the screen it is visible that the people creating this do not care. More precisely, not quite. They need numbers, not your emotions. There were rare cases when pages were assembled in a landing builder with the viewer's emotions put first. People have a built-in bullshit detector, gaydar, center of aesthetic perception. The first found structure created by the hands of proto-people: something resembling a temple, a set of columns, maybe statues. Not a house, not a fortress, not a kiosk with kofta. But a structure calling to stir the imagination and take the breath away. You can be insufficiently educated to describe experienced sensations in detail, but at the level of intuition the radar works. Modern visual literacy has reached everyone. To tell your story, you need to take into account the context your client is in. He is covered in Dunes, in one hand he has TikTok, where, while reading this post, he is buying a graphic design course, in the other hand a doner; what will you do to interest him? Respect to the guys for openness and numbers