In 2005, Richard turned his attention to athletic shoes. In his opinion, what existed was…
In 2005, Richard turned his attention to athletic shoes. In his opinion, what existed was…, media 2
In 2005, Richard turned his attention to athletic shoes. In his opinion, what existed was…, media 3
In 2005, Richard turned his attention to athletic shoes. In his opinion, what existed was…, media 4
In 2005, Richard turned his attention to athletic shoes. In his opinion, what existed was…, media 5
In 2005, Richard turned his attention to athletic shoes. In his opinion, what existed was…, media 6
In 2005, Richard turned his attention to athletic shoes. In his opinion, what existed was…, media 7
In 2005, Richard turned his attention to athletic shoes. In his opinion, what existed was…, media 8
In 2005, Richard turned his attention to athletic shoes. In his opinion, what existed was…, media 9

In 2005, Richard turned his attention to athletic shoes. In his opinion, what existed was too Prosaic (Lack of Poetic Beauty). And for the…

In 2005, Richard turned his attention to athletic shoes. In his opinion, what existed was too Prosaic (Lack of Poetic Beauty). And for the FW06 collection he created his own version. According to him, he wanted to feel monster trucks on his feet In this Frankenstein's monster you can make out details from Nike, Puma and Adidas. The pair was nicknamed the "Rick Owens Dunk". It sold excellently at a price of $670-690 There is a legend that in 2008 Nike expressed claims about the similarity to the "Dunk"; in 2009 Rick answered with an Adidas homage: instead of a Swoosh - three stripes. Then came successful Rick Owens x Adidas collaborations, but that is another story Our story is observing the development of the form of a cult model. In 2010 the silhouette acquired the canonical look of the "Rick Owens Geobasket": direct borrowings disappear, its own character is found in the form of a pyramid. And the image of the boot remains the same The further skillful and subtle work with the image is admirable. Here they become giant towers, here in 2024 they are rejuvenated with hyper-laces. My favorite version is with a two-story sole. An elegant proposal on the trend of "voluminous shoes" As in car design: many colorways and experiments with materials. For example, a version made of transparent leather In FW26, a "Geobasket" comes out that almost mirror-refers to the first versions from 2006: monochrome and an applied layer of the sole, by color and texture like the early "Dunk" Nothing is forgotten, its own history, its own game - a careful gift to fans of the brand Inside the brand there are also parallel interesting games with collection consistency. The Ramones sneakers also pick up motifs and sing in unison. But the post is already long enough This is an example of both a careful attitude and experiments with the main item, which has continued to bring the company's main profit for 15 years now, almost 20 if counting from the "Dunk"
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