The thought about canonical images still will not let me go. The beginning is in this post In 1948 Porsche released the 356 model with roun…

The thought about canonical images still will not let me go. The beginning is in this post In 1948 Porsche released the 356 model with round headlights; the headlights moved on to the 911. They also caught the silhouette of the car that became the archetype of sports cars. Unlike other cars, Porsche did not sort through images, but developed its brand assets, its attributes. Can we call them that? And now we have a recognizable silhouette and an object of desire on four little wheels. Sprouted over decades. This consistency of design turned the little cars into objects of desire. Living outside time thanks to attributes. Designers carefully and almost invisibly modify these attributes, preserving recognizability and at the same time updating them And now it is interesting, in our time of changes and shifts of eras, to watch how canonical images transform further. EV models, for example, fill them with a feeling of technologicalness