And now the puzzle has come together. All types of content gravitate toward maximum engagement. What is inside the frame is not enough for…

And now the puzzle has come together. All types of content gravitate toward maximum engagement. What is inside the frame is not enough for us. We need curatorial work around the content: decoding what was seen and heard, social approvals, a feeling of presence/involvement with what is being observed. Somewhere at the window, feelings of exclusivity and elitism are knocking. And in the dark corner, inaccessibility and prohibition are hiding