Figma UI Let us talk about the redesign that was rolled back. You remember, the panels hanging in the air in the spirit of fashionable folk…

Figma UI Let us talk about the redesign that was rolled back. You remember, the panels hanging in the air in the spirit of fashionable folks like Amie. - Why does Figma need a redesign? - Why does a work tool need to reinvent itself in such a short lifespan? To be attractive to an audience! And that audience is not you and me and our beloved shortcuts ⌥⌘B and ⌥⌘G When Dylan confesses his love for the community, it still does not mean he is part of the community. It was immediately visible in Figma that it is made by people who do not love design as deeply as it seems from the community. It is a business project. Dylan wanted to make drones and nine more startups; he was advised to focus on one. Thanks, we have a modern cloud tool. And what is there for founders? For founders, numbers. Figma's annual recurring revenue (ARR) for 2023 was over $600 million And here are the neighbors' numbers Miro's revenue was $560 million, with a year-over-year growth rate of 33% Canva's revenue and profit have been growing consistently over the years, with the company generating $2 billion in revenue in 2023 Ba-dum-tss! Canva is fatter, bigger, larger than Miro and Figma combined. The market is thaaaat big if you leave the room of interface designers and look at the open space where marketers, PR people, SMM folks are sitting, and there is your mom too. Nobody was going to make FigJam consistent with the main product. The idea of carefully simplifying Figma and biting off a piece of a larger market is a wonderful, grown-up, business idea. They do not like the panels hanging in the air. Resistance came from where it was not expected. Thanks, the panels were put back in place. And the story of entering new markets, new audiences is only beginning 🍿