The other day a rather important presentation took place. The Airbnb 2024 Summer Release Why it is important to follow Airbnb. - Brian Ches…

The other day a rather important presentation took place. The Airbnb 2024 Summer Release Why it is important to follow Airbnb. - Brian Chesky is the only CEO on the Fortune 500 list with a designer background - In the process of growing over 10 years, they almost lost themselves in canonical corporation-building structures. The paradox of organizations: the more people there are, the harder it is to change and develop a product. - They changed the company management model, changed the values. Instead of an endlessly branching roadmap - a roadmap of 10 items. For the whole company! - Fast-forward from 2020 to today: Adjusted EBITDA of $738 million, which was a 46% increase from the previous year. Brian talked about this path at Figma Config 2023. He spoke three years after the transformation, after impressive results and visible product changes. I warmly recommend watching it. By the way, Airbnb switched to Swift. Once they were adepts of React Native - What about beautiful pictures? - Everything beautiful is on the landing page. We have details: An elegant informer about the release. It is a pop-up. And pop-ups are cursed; everyone hates them. This one is designed like a "sheet" from top to bottom - this gives a feeling of useful information. We are used to the notification viewing pattern: in the mental map of interaction with a mobile device, notifications live somewhere beyond the top of the screen. Genius! No brakes or lags. Video starts in it immediately. If you expand it, the landing webview continues the relay and broadcasts the presentation. What we have here is a blockbuster about capturing user attention, not a pop-up! It works equally correctly and well in the app and in the web version. You can see the release was not crunched in the last week On the landing, I like the phone scaling effect. Focus on what the story is about, then overview. The general feeling of Airbnb's design code is very Apple-like. Like startups do now: clean and white. User avatars, emoji, shadows, and controls in VisionOS styling inserted in measured doses create the feeling that the app is part of the phone. "Hey, I am one of yours, like I have always been here, like Notes or Safari."