Coach Bennett, my best friend. I remembered Nike Run Club. Remembered it after 10 years 🫣 Is 10 years a lot for a mobile app? I still have…

Coach Bennett, my best friend. I remembered Nike Run Club. Remembered it after 10 years 🫣 Is 10 years a lot for a mobile app? I still have the feeling that the industry is only just getting up from its knees and around us the primordial soup of evolution is boiling. In this soup, artifacts of incredible emotional power appeared. I was surprised how much the app has "grown," become more mature. More precisely, the people behind it are now more mature and deep. The voice and values changed. The brightest and loudest voice is through the coach you can run with. He fills the air so comfortably. My favorite motivational speech was something like: "You will run the marathon, or you will not run it; do not put the goal at the end of the process, get carried away by the process itself. Everything can go not as you planned, the goal can drift. And a small goal can drift: the day did not work out, a difficult schedule, unforeseen circumstances. This is normal. Our goal: constancy. Consistency. The goal is not carved in stone, it is written in pencil, and the eraser is in your hands." As you can see, the coach outwardly resembles another fictional coach. He speaks somewhat similarly. Jokes the same way. This is 5k run. And we call it: 5k run. Interesting how universes intertwine. Some projects become sources of inspiration for others. Coach Bennett says I am a rock star. He is proud of me. Coach Bennett is my friend. And this typography. It is recognizable. It works