iOS 17 is out. I have described different updates and design decisions in the channel, starting from the presentation and through my person…

iOS 17 is out. I have described different updates and design decisions in the channel, starting from the presentation and through my personal experience using the beta versions. For example, the ability to link notes in Notes. Today I want to look more carefully at the standard Camera interface and reflect on the idea that Apple has long stopped simplifying technologies for housewives. I did not phrase that quite precisely. More like this: they are such a large corporation that they too are subject to the syndrome of complication, and in places to contradictory focuses. Some teams are making technologies kawaii: memoji, cartoonish Maps, shiny things and chrome. Other teams broadcast ideas of technologies from professionals to professionals. The Camera team does not reinvent the world with its own vocabulary. It uses the commonly accepted one: focal length, RAW, and so on... Maybe this is consistency in positioning new devices as devices ready to "replace" professional photo and video equipment. Maybe it is a continuation of creating an illusory world where, by buying a new smartphone, a person becomes a creator, a creative.