At some point, communication in Telegram turned into an unstoppable force, and I do not own a Patagonia jacket. Personal messages, work mes…

At some point, communication in Telegram turned into an unstoppable force, and I do not own a Patagonia jacket. Personal messages, work messages, work chats, and channels. No room to breathe. I moved close contacts out of Telegram, transforming it into a work tool. And life is in iMessage, in the blue bubbles. A batch of photos sent in iMessages is displayed exactly like that — as a batch! The metaphor is grounded and direct, and yet it does not break the flow. You can swipe the batch like it is alive. Well, we all know this, iMessages is the most popular messenger in the world. Right after WeChat and WhatsApp. Who else made a batch? G Instagram. Did they manage to reproduce it just as naturally? Because of the delay after tapping, it feels different. The feeling of flow is lost, strain appears. If you cannot optimize, innovation will not help. Go optimize. Retention will grow. Bonus: in iMessage, all reactions placed on the photos are visible on the batch itself. Sexy ✨