The Ferrari Luce project with Jony Ive, Marc Newson and LoveFrom began with a mutual interest in learning, in understanding the future - an…

The Ferrari Luce project with Jony Ive, Marc Newson and LoveFrom began with a mutual interest in learning, in understanding the future - and a deep understanding of and appreciation for Ferrari heritage. This work is motivated by excellence, and by creating something extraordinary Luce I wish I could press all those buttons, flick the toggles and turn the knobs. Curious how it comes alive under the fingers