Digital products resonate with people when they close some vivid need (pain), rethink the…
Digital products resonate with people when they close some vivid need (pain), rethink the…, media 2

Digital products resonate with people when they close some vivid need (pain), rethink the established order of things (uberization of every…

Digital products resonate with people when they close some vivid need (pain), rethink the established order of things (uberization of everything), or bring the life experience of lazy Homo sapiens to a qualitatively new level. Successful apps let us save a lot of our valuable time so we can spend it on other apps. For example, we can spend time creating videos. Video is an established modern medium. People spend millions of hours watching YouTubes and TikToks. Why do we not bury each other in video clips and reels? They are annoying enough to make. You need to shoot several scenes, edit them somehow to keep the pace. A 30-minute video shot in one take will be watched only by this operator's mother, because she loves him very much, and by friends only if they end up in a hopeless situation. We understand them and sympathize. iMovie for iOS is an underdog app. Because of one "Make it beautiful" button. Film your walk, event, some life moment, and throw a pile of clips into the app. It will independently choose the best fragments from the files, 0.3-0.6 seconds long, and edit a video. Scenes can be rearranged freely; in those moments you can notice how the app creaks its brains: it analyzes the pacing again and slightly changes timings if it thinks it should. In short: turn the phone horizontally, enable cinematic mode, shoot in short chunks of 5-10 seconds. Feed it to the app. You are magnificent. The magical world of cinema, and a lazy person does not have to do a thing.
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