This is just the beginning. The slogan of the Apple TV+ streaming service rebrand. They removed the plus sign from the spelling. Now it is…

This is just the beginning. The slogan of the Apple TV+ streaming service rebrand. They removed the plus sign from the spelling. Now it is Apple TV. Do not confuse it with Apple TV, the set-top box for the television. And do not confuse it with Apple TV, the app. It is fairly easy to distinguish: the streaming service shows content. The set-top box lies under the TV. The rebrand was done by TBWA\Media Art Lab We are the bespoke global agency for Apple and only Apple In their Instagram post they told everything. Every shimmer was made for real, no CG shortcuts, a nod to Apple’s belief that craft should be felt, not faked This is incredibly cool. While everyone around is choking on AI slop, the Apple TV team (the streaming one) emphasizes the importance of human interaction. Like all of Apple, which has been paying attention to sensory, tactile experience for decades It is interesting to look at the credits too: Music: Finneas A certain Finneas, Billie Eilish's older brother, co-author and producer (10 Grammys and 2 Oscars). You can listen to him in Music