A boy makes a concept that goes viral. A young man makes an assumption that such a solution will drop business metrics. Oh, those soulless…

A boy makes a concept that goes viral. A young man makes an assumption that such a solution will drop business metrics. Oh, those soulless corporations! The boy continues, animates the concept and spins up the narrative A man (former head of the Stories team) - we built this and it performed *better* on business metrics and we didn't ship it because it was less human. Turns out corporations are more human than people think This case is an illustration: we are far from always able to correctly predict how the changes we designed will affect a person's relationship with the product And the case also turns stereotypical ideas about roles upside down