I like how the brand logo and sub-brand match each other. Here in the photo there also seems to be a pleasant departure from the system. An…

I like how the brand logo and sub-brand match each other. Here in the photo there also seems to be a pleasant departure from the system. Another shade of the brand color. Which makes the match stronger. Just a reminder: a system is needed as protection from chaos, in the name of consistency. Consistency → Trust. If consistency does not suffer. If decisions do not affect the economics. Then you can and should experiment. This develops the system and gives it greater depth