I love watching keynotes. It seems that right now this is one of the clearest ways to transmit a narrative. We will all soon become narrati…

I love watching keynotes. It seems that right now this is one of the clearest ways to transmit a narrative. We will all soon become narrative managers anyway. I watched Google I/O, Jony Ive, Microsoft Build 2025 for all of us. Airbnb Summer Release 2025 Airbnb continues to grow and change. They expanded and reimagined themselves as carriers of unique travel experiences. Previously it was Live like a Local, it transformed into Experiences; they have not let go of the unique travel experience topic for nine years Now Airbnb is also a marketplace of services. Under the same narrative of the best experience in travel. Now you can Airbnb more than an Airbnb - says Brian. So much more that you can order a nail artist to your home without going on a trip. In Brian's keynote I liked: - How the graph changed perspective from 2D to 3D - A separate part about the visual design of the app. When was the last time a presenter on stage drew the audience's attention to icon animation in the app? - Narrative consistency: demo cupcakes are supported by an animated video in their signature style - Focus on people. People for people and all that. Agents will be in bodiless space, and people will travel even more - Gratitude to the team. So much soul and human touch. Or, as Egor says: if they are handing out medals, it means they are sending people into retirement I really want to draw parallels with the presentation of the first iPhone: we have three products, three focuses: iPod, phone, browser; homes, services, experiences The fans grew up and managed to reproduce the idol. Why not. The more people talk about good design around us, the more good design there is around us. Even if for now this conversation is in the same voice I will separately talk about the Homes, Experiences, Services icons. They made noise in the community