I press the control, and the window does not close. Probably something broke. Rebrands are first and foremost an internal story, a signal t…

I press the control, and the window does not close. Probably something broke. Rebrands are first and foremost an internal story, a signal to the team about shifting focus to other values. To the outside world too, the team and the business send signals about their new quality. Zen said this when it became a platform for talents, for new stars. Inside, new large teams were born, new interactions between people were born, new events. Yandex said that it was moving from the digital world into the surrounding world; internally it was a signal that the company was changing. Meta signaled that it would build integrations between the products it had invested in. For teams this is a vector for revising strategies and roadmaps. What does Twitter's rebrand to X say? I have no idea. Trying on the couch analyst role. I tried to look for a press release. There are only scattered pieces of information left by Musk. Poor marketing and PR department, not keeping up with their boss's train of thought. And the boss says this is no longer that social network. In his head, it is both a media platform and a payment system. He says that in this context the Twitter naming no longer fits and cites WeChat as an example. Musk likes the idea of gathering his projects under one brand. And he likes X. The first Tesla is Model X, SpaceX, in short everything is clear. Maybe it will become possible there to redistribute resources more freely between projects. $44 billion was probably a tangible investment.